by Rick Rose | Dec 30, 2024 | Marketing Articles
thebikermarketer.com/info1. Understand Your Audience Getting to Know Bikers If there’s one thing I’ve learned in my years of promoting motorcycle gear, it’s that understanding the audience is crucial. Motorcyclists come from all walks of life and have different...
by Rick Rose | Dec 12, 2024 | Marketing Articles
1. Establish Your Unique Biker Brand Identify Your Niche When I started promoting my biker lifestyle on Instagram, the first thing I did was figure out my niche. The biker community is diverse, and whether you ride for leisure, are into custom bikes, or prefer...
by Rick Rose | Dec 8, 2024 | Marketing Articles
Identify Your Target Audience Knowing Who You’re Talking To First off, if you’re gonna get anywhere with your social media game, you need to know who you’re talking to. Who are the folks that are gonna dig your biker brand? I find it super helpful to...
