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Siemens: Our employees are brand influencers

Siemens: Our employees are brand influencers

While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little different in the B2B world. Siemens considers its employees to be the brand’s “number one thought leaders”, according to Ophelie Janus. The tech...

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