“Kickstart Your Online Business: A Biker’s Guide to Digital Entrepreneurship”
Finding Your Passion and Niche Understanding What Drives You When I jumped into the digital entrepreneurship scene, one of the first lessons I learned was the importance of passion. Finding your passion isn’t just about what’s fun; it’s about tapping into what gets...
“From Open Roads to Online Hustles: How Bikers Can Make Money Online”
Exploring Your Passion for Bikes Identifying Your Niche First off, let’s talk about the importance of finding your niche. As a biker, you've likely got a heap of experiences and knowledge regarding motorcycles. My journey started when I realized that my love for...
‘Show why we’re better’: Papa John’s on moving beyond competing with its rivals on price
In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy of making its brands more “meaningful” to differentiate. Papa John’s is on a quest to create a “more meaningful brand” rather than compete...
Siemens: Our employees are brand influencers
While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little different in the B2B world. Siemens considers its employees to be the brand’s “number one thought leaders”, according to Ophelie Janus. The tech...
LVMH ‘not giving up’ on brand investment despite weak sales
The luxury goods giant has committed to brand investment despite experiencing its first quarterly revenue decline since the pandemic. LVMH said it is “not giving up” and will “continue to invest behind brands” across stores, marketing, media and events after third...
‘A big moment’: Poundland extends digital transformation with rewards app launch
Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers. Poundland has launched a rewards app, Poundland Perks, as part of a £20m investment as it looks to better understand customers. It comes a year after the...
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement. Tesco Media is extending its retail media offering with a new measurement framework, which it claims will...
Growth requires investment’: New Nestlé CEO commits to upping marketing spend
The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said. Nestlé’s new CEO has underlined the importance of investment in brand and product...