by Rick Rose | Jan 27, 2025 | Marketing Articles
Identify Your Niche Know What You’re Good At When I first thought about turning my love for riding into a business, I had to get real with myself. What am I really good at? Is it teaching others how to ride, or perhaps it’s about motorcycle maintenance? Each of us has...
by Rick Rose | Jan 20, 2025 | Marketing Articles
Identifying Your Target Audience Understanding Who You’re Teaching When I first started thinking about teaching an online motorcycle safety course, I quickly realized the importance of knowing my audience. Every rider has a unique experience level, from the complete...
by Rick Rose | Jan 18, 2025 | Marketing Articles
Identify Your Audience Understanding Your Potential Students When I first decided to create my online motorcycle maintenance course, I realized that the first step was to really understand who I was talking to. Are they newbies who just bought their first bike? Or...
