by Rick Rose | May 18, 2025 | Marketing Articles
Understanding the Role of Influencer Marketing What is Influencer Marketing? Let me tell you, influencer marketing isn’t just a passing trend—it’s become a powerful tool for brands, especially in niche markets like motorcycle gear. In a nutshell, it...
by Rick Rose | Apr 9, 2025 | Marketing Articles
Understand Your Audience Know Who You’re Writing For When I first started crafting product descriptions, I realized that truly connecting with my audience was key. Think about who your ideal customer is. Are they seasoned riders, weekend warriors, or maybe just...
by Rick Rose | Nov 23, 2024 | Marketing Articles
Understanding the Market Identify Your Target Audience When I first dipped my toes into selling motorcycle gear online, one of the biggest things I learned was to truly understand who my customers were. Were they the casual weekend riders or hardcore enthusiasts?...