by Rick Rose | May 12, 2025 | Marketing Articles
Understanding Your Audience Identifying Buyer Personas When I started diving into motorcycle product sales, one of the first things I did was to identify my buyer personas. Who were these riders? What kind of bikes were they into? Understanding your audience is...
by Rick Rose | Apr 7, 2025 | Marketing Articles
Understand Your Audience Identify Customer Segments First things first, you gotta know who you’re talking to. Identifying your customer segments is crucial because not all bikers are the same. Some of them are hardcore adventurers, while others might be weekend riders...
