by Rick Rose | Dec 7, 2024 | Marketing Articles
Understanding the Basics of SEO What is SEO and Why It Matters So, you’re running a motorcycle business, but do you know what SEO actually is? Search Engine Optimization, or SEO, is all about tweaking your website so it pops up in search engine results when...
by Rick Rose | Dec 4, 2024 | Marketing Articles
Define Your Unique Biker Identity Find Your Niche When I first jumped into the biker scene, I realized there was more to riding than just hitting the open road. I had to figure out what makes me unique. Is it my love for vintage choppers, my passion for long-distance...
by Rick Rose | Nov 25, 2024 | Marketing Articles
Understanding Your Niche Finding Your Target Audience First things first, you gotta know who you’re selling to. The biker community is rich and varied—there are weekend riders, hardcore devotees, and everyone in between. Think about what they love, their...
by Rick Rose | Nov 23, 2024 | Marketing Articles
Understanding the Market Identify Your Target Audience When I first dipped my toes into selling motorcycle gear online, one of the biggest things I learned was to truly understand who my customers were. Were they the casual weekend riders or hardcore enthusiasts?...
by Rick Rose | Nov 22, 2024 | Marketing Articles
1. Identify Your Niche Understanding Your Audience Alright, let’s dive into the nitty-gritty of motorcycle culture. As I embarked on my journey of starting a motorcycle merchandise business, I knew I had to understand who I was catering to. The motorcycle community is...
