by Rick Rose | Dec 30, 2024 | Marketing Articles
thebikermarketer.com/info1. Understand Your Audience Getting to Know Bikers If there’s one thing I’ve learned in my years of promoting motorcycle gear, it’s that understanding the audience is crucial. Motorcyclists come from all walks of life and have different...
by Rick Rose | Nov 23, 2024 | Marketing Articles
Understanding the Market Identify Your Target Audience When I first dipped my toes into selling motorcycle gear online, one of the biggest things I learned was to truly understand who my customers were. Were they the casual weekend riders or hardcore enthusiasts?...