by Rick Rose | Apr 14, 2025 | Marketing Articles
Understanding Your Audience Identifying Demographics Alright, let’s get down to the nitty-gritty. Understanding the demographics of your audience is a massive first step in segmenting your email list. Seriously, if you’re not aware of who you’re talking to, you could...
by Rick Rose | Apr 10, 2025 | Marketing Articles
Define Your Target Audience Understanding Your Riders First things first, who are your riders? I’ve found that before diving into list-building, it’s essential to know exactly who you’re aiming to reach. Are they weekend warriors, off-road enthusiasts, or...
