by Rick Rose | Dec 14, 2024 | Marketing Articles
Know Your Audience Well Define Your Target Riders First things first, you gotta know who you’re writing for. Are they newbie riders still getting the hang of balancing on two wheels, or seasoned pros looking for the latest motorcycle tech? When I sit down to write, I...
by Rick Rose | Dec 12, 2024 | Marketing Articles
1. Establish Your Unique Biker Brand Identify Your Niche When I started promoting my biker lifestyle on Instagram, the first thing I did was figure out my niche. The biker community is diverse, and whether you ride for leisure, are into custom bikes, or prefer...
by Rick Rose | Dec 11, 2024 | Marketing Articles
1. Create Eye-Catching Pins Understand Your Audience When I first started my motorcycle blog, I quickly realized that knowing my audience was key. Pinterest is full of diverse users, so it’s crucial to present my content in a way that resonates with potential...
by Rick Rose | Dec 9, 2024 | Marketing Articles
Identify Your Ideal Customer Profile Understanding Your Audience When it comes to running successful Facebook ads for your biker business, the first and most crucial step is figuring out who your ideal customer is. Just like any ride, you have to know your starting...
by Rick Rose | Dec 8, 2024 | Marketing Articles
Identify Your Target Audience Knowing Who You’re Talking To First off, if you’re gonna get anywhere with your social media game, you need to know who you’re talking to. Who are the folks that are gonna dig your biker brand? I find it super helpful to...
