by Rick Rose | Apr 26, 2025 | Marketing Articles
1. Define Your Audience and Niche Understanding Your Audience When I first kicked off my motorcycle podcast, I had to figure out exactly who was tuning in. Trust me, your audience matters more than you might think! Knowing their age, interests, and what they ride...
by Rick Rose | Apr 10, 2025 | Marketing Articles
Define Your Target Audience Understanding Your Riders First things first, who are your riders? I’ve found that before diving into list-building, it’s essential to know exactly who you’re aiming to reach. Are they weekend warriors, off-road enthusiasts, or...
by Rick Rose | Feb 21, 2025 | Marketing Articles
Understanding Your Brand Identity Digging Deep into Your Business Persona Let me tell you, your logo is like the first handshake people get from your brand. It’s super essential to know who you are before you even think about slapping together a design. Spend some...
by Rick Rose | Dec 26, 2024 | Marketing Articles
1. Understand Your Market and Customers Identifying Your Target Audience One of the first things I learned when entering the motorcycle parts business is that knowing your audience is key. Are you selling to hardcore bikers, weekend warriors, or motorcycle enthusiasts...
by Rick Rose | Dec 23, 2024 | Marketing Articles
Choosing the Right Platform for Your Bisiness When I first got into the world of e-commerce as a biker enthusiast, I quickly realized that choosing the right platform could make or break my business. Not only do you want a site that looks great, but it also needs a...
