by Rick Rose | Jan 26, 2025 | Marketing Articles
Identify Your Niche Understanding Your Audience First off, let’s talk about the importance of really knowing who you’re selling to. If you’re a biker enthusiast like me, you’ll know that the community is diverse, from seasoned riders to those...
by Rick Rose | Dec 15, 2024 | Marketing Articles
Keyword Research and Selection Understanding Your Audience One of the first things I always do when thinking about SEO is get inside the heads of my audience. What do they want? What phrases are they using when searching for biker gear or information? Tools like...
by Rick Rose | Dec 13, 2024 | Marketing Articles
Understanding Your Target Audience Create Detailed Buyer Personas To start, I believe it’s imperative to know who you’re talking to. Creating buyer personas helps you get inside the heads of your customers. Think about their age, interests, and, most...
by Rick Rose | Dec 10, 2024 | Marketing Articles
Understanding Your Biker Community Discovering Who They Are There’s nothing quite like the rush of hitting the open road, and the same goes for understanding our fellow bikers. From casual riders to hardcore enthusiasts, each person in our community has their...
by Rick Rose | Dec 9, 2024 | Marketing Articles
Identify Your Ideal Customer Profile Understanding Your Audience When it comes to running successful Facebook ads for your biker business, the first and most crucial step is figuring out who your ideal customer is. Just like any ride, you have to know your starting...
