by Rick Rose | Apr 15, 2025 | Marketing Articles
Hey there! If you’re running a motorcycle business and you’re looking for ways to rev up your communication with your customers, you’re in the right place. Email marketing is a powerful tool, and when you pair it with automation, it’s like strapping on a turbocharger....
by Rick Rose | Apr 11, 2025 | Marketing Articles
Building a Targeted Email List Understand Your Audience Alright, so let’s chat about the first step: understanding our audience. When I’m reaching out to fellow bikers, I always think about what makes us tick. Each rider has their own preferences, whether it’s...
by Rick Rose | Apr 7, 2025 | Marketing Articles
Understand Your Audience Identify Customer Segments First things first, you gotta know who you’re talking to. Identifying your customer segments is crucial because not all bikers are the same. Some of them are hardcore adventurers, while others might be weekend riders...
by Rick Rose | Dec 10, 2024 | Marketing Articles
Understanding Your Biker Community Discovering Who They Are There’s nothing quite like the rush of hitting the open road, and the same goes for understanding our fellow bikers. From casual riders to hardcore enthusiasts, each person in our community has their...