by Rick Rose | Dec 20, 2024 | Marketing Articles
Choosing Your Niche in the Biker Gear Market Understanding the Biker Community As I’ve marched through the years of exploring the world of biking, I’ve come to realize that the biker community is like no other. It’s essential to grasp the unique culture, styles,...
by Rick Rose | Dec 15, 2024 | Marketing Articles
Keyword Research and Selection Understanding Your Audience One of the first things I always do when thinking about SEO is get inside the heads of my audience. What do they want? What phrases are they using when searching for biker gear or information? Tools like...
by Rick Rose | Dec 13, 2024 | Marketing Articles
Understanding Your Target Audience Create Detailed Buyer Personas To start, I believe it’s imperative to know who you’re talking to. Creating buyer personas helps you get inside the heads of your customers. Think about their age, interests, and, most...
by Rick Rose | Dec 12, 2024 | Marketing Articles
1. Establish Your Unique Biker Brand Identify Your Niche When I started promoting my biker lifestyle on Instagram, the first thing I did was figure out my niche. The biker community is diverse, and whether you ride for leisure, are into custom bikes, or prefer...
by Rick Rose | Dec 10, 2024 | Marketing Articles
Understanding Your Biker Community Discovering Who They Are There’s nothing quite like the rush of hitting the open road, and the same goes for understanding our fellow bikers. From casual riders to hardcore enthusiasts, each person in our community has their...
