by Rick Rose | Apr 18, 2025 | Marketing Articles
Crafting Attention-Grabbing Subject Lines Know Your Audience First off, knowing who you’re talking to is half the battle. I’ve learned that being aware of my audience’s preferences allows me to tailor my subject lines better. Motorcycle enthusiasts are a passionate...
by Rick Rose | Apr 11, 2025 | Marketing Articles
Building a Targeted Email List Understand Your Audience Alright, so let’s chat about the first step: understanding our audience. When I’m reaching out to fellow bikers, I always think about what makes us tick. Each rider has their own preferences, whether it’s...