by Rick Rose | Apr 10, 2025 | Marketing Articles
Define Your Target Audience Understanding Your Riders First things first, who are your riders? I’ve found that before diving into list-building, it’s essential to know exactly who you’re aiming to reach. Are they weekend warriors, off-road enthusiasts, or...
by Rick Rose | Jan 24, 2025 | Marketing Articles
Identify Your Niche and Target Audience Understanding Biker Culture To kick things off, I’ve learned that truly understanding the biker culture is crucial. Bikers are a passionate community, and they value authenticity. So, whether you’re into cruisers,...
by Rick Rose | Jan 22, 2025 | Marketing Articles
Motorcycle Maintenance Basics Understanding Your Motorcycle When I first started riding, I had little idea about the mechanics behind my bike. Understanding your motorcycle is crucial, not just for the sake of maintenance, but for your safety as well. This means...
by Rick Rose | Jan 18, 2025 | Marketing Articles
Identify Your Audience Understanding Your Potential Students When I first decided to create my online motorcycle maintenance course, I realized that the first step was to really understand who I was talking to. Are they newbies who just bought their first bike? Or...
by Rick Rose | Jan 1, 2025 | Marketing Articles
Choosing a Niche Understanding Your Audience First things first, let’s talk about who you’re trying to reach. Knowing your audience is crucial. Are they weekend cruisers, hardcore riders, or maybe they’re interested in motorcycle maintenance? Once I figured out my...
