by Rick Rose | Dec 16, 2024 | Marketing Articles
Understanding Your Target Audience Identifying Your Niche So, first things first, understanding who you’re talking to is a game changer! For us motorcycle enthusiasts, this means pinpointing what type of bikers are out there. Are they casual riders, hardcore...
by Rick Rose | Dec 15, 2024 | Marketing Articles
Keyword Research and Selection Understanding Your Audience One of the first things I always do when thinking about SEO is get inside the heads of my audience. What do they want? What phrases are they using when searching for biker gear or information? Tools like...
by Rick Rose | Dec 14, 2024 | Marketing Articles
Know Your Audience Well Define Your Target Riders First things first, you gotta know who you’re writing for. Are they newbie riders still getting the hang of balancing on two wheels, or seasoned pros looking for the latest motorcycle tech? When I sit down to write, I...
by Rick Rose | Dec 13, 2024 | Marketing Articles
Understanding Your Target Audience Create Detailed Buyer Personas To start, I believe it’s imperative to know who you’re talking to. Creating buyer personas helps you get inside the heads of your customers. Think about their age, interests, and, most...
by Rick Rose | Dec 12, 2024 | Marketing Articles
1. Establish Your Unique Biker Brand Identify Your Niche When I started promoting my biker lifestyle on Instagram, the first thing I did was figure out my niche. The biker community is diverse, and whether you ride for leisure, are into custom bikes, or prefer...
