by Rick Rose | Jan 24, 2025 | Marketing Articles
Identify Your Niche and Target Audience Understanding Biker Culture To kick things off, I’ve learned that truly understanding the biker culture is crucial. Bikers are a passionate community, and they value authenticity. So, whether you’re into cruisers,...
by Rick Rose | Jan 23, 2025 | Marketing Articles
Finding Your Niche in Biking Identify Your Passion When I decided to embark on this journey of coaching other bikers, the first thing I had to do was figure out what specific area of biking really got my blood pumping. It could be anything—from long-distance touring...
by Rick Rose | Jan 22, 2025 | Marketing Articles
Motorcycle Maintenance Basics Understanding Your Motorcycle When I first started riding, I had little idea about the mechanics behind my bike. Understanding your motorcycle is crucial, not just for the sake of maintenance, but for your safety as well. This means...
by Rick Rose | Jan 21, 2025 | Marketing Articles
1. Understanding Your Market Identifying Your Target Audience Before diving headfirst into the biker tour business, I found it essential to pinpoint exactly who my target audience is. Are they thrill-seeking adventurers, casual weekend riders, or perhaps even families...
by Rick Rose | Jan 20, 2025 | Marketing Articles
Identifying Your Target Audience Understanding Who You’re Teaching When I first started thinking about teaching an online motorcycle safety course, I quickly realized the importance of knowing my audience. Every rider has a unique experience level, from the complete...
