by Rick Rose | Oct 23, 2024 | The Biker Marketer
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement. Tesco Media is extending its retail media offering with a new measurement framework, which it claims will...
by Rick Rose | Oct 23, 2024 | Marketing Articles
The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said. Nestlé’s new CEO has underlined the importance of investment in brand and product...
