“How Bikers Can Create Passive Income Streams Online”
1. Blogging About Motorcycle Culture Finding Your Niche When I first dove into blogging, I realized that the motorcycle world is massive. From classic bike restorations to riding tips in different terrains, there’s plenty to write about. Finding your niche helps you...
“Turn Your Motorcycle Skills into a Profitable Online Teaching Business”
Identify Your Niche Know What You’re Good At When I first thought about turning my love for riding into a business, I had to get real with myself. What am I really good at? Is it teaching others how to ride, or perhaps it’s about motorcycle maintenance? Each of us has...
“Selling Online Courses for Biker Enthusiasts: Step-by-Step Guide”
Identify Your Niche Understanding Your Audience First off, let's talk about the importance of really knowing who you're selling to. If you're a biker enthusiast like me, you'll know that the community is diverse, from seasoned riders to those just dreaming of hitting...
“Monetize Your Motorcycle Knowledge by Creating Online Workshops”
Identifying Your Niche in the Motorcycle Industry Understanding What You Love When it comes to motorcycles, we all have that one thing that makes our wheels spin. It might be a particular style of bike, maintenance techniques, or how to ride like a pro. Spend some...
“How to Start an Online Biker Coaching Business”
Identify Your Niche and Target Audience Understanding Biker Culture To kick things off, I've learned that truly understanding the biker culture is crucial. Bikers are a passionate community, and they value authenticity. So, whether you're into cruisers, sportbikes, or...
“Coaching for Bikers: How to Build a Business Sharing Your Riding Experience”
Finding Your Niche in Biking Identify Your Passion When I decided to embark on this journey of coaching other bikers, the first thing I had to do was figure out what specific area of biking really got my blood pumping. It could be anything—from long-distance touring...
“Build an Online Course for Bikers: From Motorcycle Maintenance to Travel Tips”
Motorcycle Maintenance Basics Understanding Your Motorcycle When I first started riding, I had little idea about the mechanics behind my bike. Understanding your motorcycle is crucial, not just for the sake of maintenance, but for your safety as well. This means...
“How to Make Money Online by Offering Biker Tours and Training”
1. Understanding Your Market Identifying Your Target Audience Before diving headfirst into the biker tour business, I found it essential to pinpoint exactly who my target audience is. Are they thrill-seeking adventurers, casual weekend riders, or perhaps even families...
“Teaching Motorcycle Safety Online: How to Create a Profitable Course”
Identifying Your Target Audience Understanding Who You’re Teaching When I first started thinking about teaching an online motorcycle safety course, I quickly realized the importance of knowing my audience. Every rider has a unique experience level, from the complete...
“Turn Your Biker Expertise Into a Coaching Business”
Identify Your Niche and Target Audience Understanding Your Biker Expertise Before you even think about launching a coaching business, you need to take a moment to reflect on what you excel at within the biking community. Are you a whiz at bike maintenance, a skilled...
“How to Create an Online Course Teaching Motorcycle Maintenance”
Identify Your Audience Understanding Your Potential Students When I first decided to create my online motorcycle maintenance course, I realized that the first step was to really understand who I was talking to. Are they newbies who just bought their first bike? Or...
“Freelancing as a Biker: Combining Freedom with Financial Independence”
Creating a Flexible Work Schedule Understanding Your Peak Productivity Times One of the greatest perks of freelancing as a biker is the ability to set your own hours. From my experience, identifying when you're most productive can make all the difference. For me,...
“How to Start a Freelance Writing Career in the Motorcycle Niche”
Understanding the Motorcycle Niche Exploring Your Passion So, you’ve always had a love for motorcycles, right? Whether it’s the roar of the engine or the freedom it brings on the open road, motorcycles have a unique charm. Before diving into freelance writing, take a...
“Skills You Can Learn to Freelance from Anywhere on Your Bike”
Web Design and Development Understanding the Basics When I first hopped on my bike for my freelance journey, web design was a skill I fell in love with. The basics are pretty straightforward—HTML, CSS, and maybe a bit of JavaScript. It's like learning the ABCs of the...
“The Best Freelance Platforms for Bikers to Find Remote Work”
Understanding Your Market Identifying the Right Opportunities When I first dove into the world of freelancing, I quickly realized that not every platform was created equal. It’s crucial to identify where the opportunities are tailored for bikers like us—think about...
“How to Balance Freelancing with the Biker Lifestyle”
Understanding the Freelance Life What Does Freelancing Mean? Freelancing is a game-changer for many, especially me. It means I get to choose my clients, set my hours, and control where I work. This flexibility allows me to hop on my bike whenever the mood strikes....
“Remote Work and the Biker Lifestyle: How to Make It Happen”
Finding the Right Remote Job Identifying Your Skills When I first decided to merge my bike adventures with remote work, the first thing I did was identify my skills. It’s essential to take a good, hard look at what you’re good at. Are you a whiz at graphic design?...
“Top Freelance Opportunities for Motorcycle Enthusiasts”
1. Motorcycle Blogging and Vlogging Finding Your Niche When I first dipped my toes into motorcycle blogging and vlogging, I quickly realized the importance of finding my niche. Whether it’s adventure touring, street bikes, or vintage restorations, there’s a unique...
“From the Open Road to Remote Work: Jobs Bikers Can Do Anywhere”
Embrace the Digital Nomad Lifestyle Finding Your Freedom with Remote Work As someone who tames the open road on two wheels, I've come to appreciate the beauty of being able to work remotely. The idea of ditching a cubicle for a coffee shop in a small town or a scenic...
“How Bikers Can Freelance and Make Money While on the Road”
Choosing Your Freelance Path Identify Your Skills and Interests Before hitting the road, you’ll want to take some time to reflect on your existing skills. Are you a great writer? A digital marketing whiz? Maybe you have a knack for graphic design? Pinpointing these...
“Best Freelance Gigs for Bikers Who Love to Travel”
Content Creation for Travel Blogs Sharing Your Riding Adventures One of the most rewarding gigs I’ve found as a traveling biker is writing for travel blogs. Whenever I hit the road, I jot down notes and snap countless pictures, capturing every epic sunset and roadside...
Freelancing & Remote Work
Understanding Freelancing What is Freelancing? Freelancing, in my view, is like being your own boss but with the flexibility of choosing your projects. You're essentially offering your skills to various clients without a long-term commitment to any. It's a bit like...
“How to Use Affiliate Marketing to Supplement Your Motorcycle Business Income”
Understanding Affiliate Marketing Basics What is Affiliate Marketing? So, let’s kick things off by talking about what affiliate marketing actually is. At its core, it’s a way for you to earn a commission by promoting someone else’s products or services. You share a...
“How to Build a Niche Affiliate Marketing Website Around Motorcycle Parts”
Choose Your Niche Wisely Understanding the Market Diving into the motorcycle parts market, you’ll find it’s vast and varied. From performance upgrades to safety gear, knowing what to focus on can make all the difference. Spend some time browsing forums, social media,...
“Affiliate Marketing for Bikers: Which Products Should You Promote?”
Gear and Accessories Protective Gear One thing I've learned over the years is that safety comes first. When it comes to affiliate marketing for bikers, promoting protective gear is a smart move. People want quality gear that will keep them safe while looking good on...
“How to Monetize Your Motorcycle Blog with Affiliate Links”
Choosing the Right Affiliate Programs Understanding Your Audience When you’re picking affiliate programs, the most crucial step is getting to know your audience. Are they beginners just diving into biking, or are they seasoned riders looking for high-end gear?...
“Biker Lifestyle Meets Affiliate Marketing: Earning While You Ride”
Embracing the Freedom of Riding The Allure of the Open Road I've always been drawn to the thrill of the open road. There's something magical about the wind hitting your face, the rumble of your bike under you, and that feeling of freedom. And let me tell you, when you...
“Step-by-Step Guide to Setting Up an Affiliate Site for Motorcycle Enthusiasts”
Choosing a Niche Understanding Your Audience First things first, let’s talk about who you’re trying to reach. Knowing your audience is crucial. Are they weekend cruisers, hardcore riders, or maybe they’re interested in motorcycle maintenance? Once I figured out my...
“How to Earn Passive Income from Affiliate Marketing in the Biker Niche”
Finding the Right Affiliate Programs in the Biker Niche Research Your Options When I first dipped my toes into affiliate marketing, I spent a mountain of time figuring out which programs float my boat. It’s all about finding the right fit for your audience. There are...
“How to Promote Motorcycle Gear as an Affiliate Marketer”
thebikermarketer.com/info1. Understand Your Audience Getting to Know Bikers If there’s one thing I've learned in my years of promoting motorcycle gear, it’s that understanding the audience is crucial. Motorcyclists come from all walks of life and have different...
“The Best Affiliate Programs for Motorcycle Enthusiasts”
1. Top Brands for Motorcycle Gear and Accessories Understanding Motorcycle Gear When you think about motorcycle enthusiasts, gear is usually what pops into mind first. It’s more than just a helmet and jacket; it’s about safety and style. In my experience, promoting...
“How to Make Money Online with Affiliate Marketing as a Biker”
1. Choosing the Right Affiliate Programs Understanding Your Audience As bikers, we are a unique breed. We have our own culture, passion for the open road, and the gear we swear by. When diving into affiliate marketing, it’s essential to understand who we’re trying to...
Affiliate Marketing
Choosing the Right Niche Why Niche Selection Is Crucial So, you've heard about affiliate marketing and you're ready to dive in? First things first: you gotta choose your niche. From personal experience, picking the right niche can make or break your success in this...
“Selling Motorcycle Parts Online: How to Find Reliable Suppliers for Your Store”
1. Understand Your Market and Customers Identifying Your Target Audience One of the first things I learned when entering the motorcycle parts business is that knowing your audience is key. Are you selling to hardcore bikers, weekend warriors, or motorcycle enthusiasts...
“Dropshipping Success for Bikers: How to Start Without Inventory”
Finding Your Niche in the Biking World Understanding What Bikers Need When I first started my dropshipping journey, the key to success was identifying the specific needs of bikers. I realized that customization and specific gear were paramount. Bikers aren't just...
“How to Create a Motorcycle Niche Store Using Shopify”
1. Identifying Your Niche Understanding Your Passion Before diving into the world of e-commerce, it’s essential to get in touch with what truly fires you up. For me, it was the thrill and freedom of riding motorcycles. Consider whether you're just into bikes or if...
“E-commerce Platforms for Bikers: Which One Is Best for Your Business?”
Choosing the Right Platform for Your Bisiness When I first got into the world of e-commerce as a biker enthusiast, I quickly realized that choosing the right platform could make or break my business. Not only do you want a site that looks great, but it also needs a...
“The Pros and Cons of Dropshipping Motorcycle Accessories”
Understanding Dropshipping in the Motorcycle Niche What is Dropshipping? When I first dipped my toes into the world of motorcycle accessories, I stumbled upon dropshipping. It sounded too good to be true, but honestly, it was an eye-opener. Dropshipping allows you to...
“How to Build an E-commerce Store for Motorcycle Enthusiasts”
Identify Your Niche Researching Market Trends So, you wanna jump into the world of motorcycle e-commerce, right? First things first, you need to get a feel for what’s hot right now. I usually start with a little good ol' market research. You can scour social media...
“Biker Gear Dropshipping: A Step-by-Step Guide”
Choosing Your Niche in the Biker Gear Market Understanding the Biker Community As I've marched through the years of exploring the world of biking, I’ve come to realize that the biker community is like no other. It’s essential to grasp the unique culture, styles, and...
“How to Start an E-commerce Business Selling Motorcycle Parts”
1. Understand the Market and Your Niche Research Motorcycle Parts Demand Before throwing yourself into the e-commerce world, you’ve gotta get a solid grasp of your market. Just like any business, understanding what sells is paramount. Spend some time checking out...
“The Best Motorcycle Products to Dropship and Sell Online”
1. Riding Gear Essentials Helmets When it comes to riding gear, the helmet is the crown jewel of safety equipment. I can't tell you how many times a friend has come to me asking about the best helmets to dropship. From full-face to modular styles, the options are...
“How to Start a Biker-Themed Dropshipping Business”
Hey there, fellow riders! If you’ve ever thought about turning your love for bikes into a business, then a biker-themed dropshipping venture could be your next great adventure. I'm here to share my personal experiences and insights on how to make this work, step by...
“Top Digital Marketing Strategies for Motorcycle Enthusiasts with Online Businesses”
Understanding Your Target Audience Identifying Your Niche So, first things first, understanding who you’re talking to is a game changer! For us motorcycle enthusiasts, this means pinpointing what type of bikers are out there. Are they casual riders, hardcore...
“SEO Tips for Biker Blogs and Online Stores”
Keyword Research and Selection Understanding Your Audience One of the first things I always do when thinking about SEO is get inside the heads of my audience. What do they want? What phrases are they using when searching for biker gear or information? Tools like...
“How to Write Engaging Content for Your Motorcycle Blog”
Know Your Audience Well Define Your Target Riders First things first, you gotta know who you’re writing for. Are they newbie riders still getting the hang of balancing on two wheels, or seasoned pros looking for the latest motorcycle tech? When I sit down to write, I...
“The Ultimate Guide to Digital Marketing for Biker Brands”
Understanding Your Target Audience Create Detailed Buyer Personas To start, I believe it's imperative to know who you're talking to. Creating buyer personas helps you get inside the heads of your customers. Think about their age, interests, and, most importantly,...
“How to Use Instagram to Promote Your Biker Lifestyle and Make Money”
1. Establish Your Unique Biker Brand Identify Your Niche When I started promoting my biker lifestyle on Instagram, the first thing I did was figure out my niche. The biker community is diverse, and whether you ride for leisure, are into custom bikes, or prefer...
“How to Drive Traffic to Your Motorcycle Blog Using Pinterest”
1. Create Eye-Catching Pins Understand Your Audience When I first started my motorcycle blog, I quickly realized that knowing my audience was key. Pinterest is full of diverse users, so it's crucial to present my content in a way that resonates with potential readers....
“Email Marketing for Biker Entrepreneurs: Build a Loyal Audience”
Understanding Your Biker Community Discovering Who They Are There's nothing quite like the rush of hitting the open road, and the same goes for understanding our fellow bikers. From casual riders to hardcore enthusiasts, each person in our community has their distinct...
“Facebook Ads for Biker Businesses: How to Target Your Ideal Customer”
Identify Your Ideal Customer Profile Understanding Your Audience When it comes to running successful Facebook ads for your biker business, the first and most crucial step is figuring out who your ideal customer is. Just like any ride, you have to know your starting...
“How to Use Social Media to Promote Your Biker Brand and Products”
Identify Your Target Audience Knowing Who You're Talking To First off, if you're gonna get anywhere with your social media game, you need to know who you're talking to. Who are the folks that are gonna dig your biker brand? I find it super helpful to think about age,...
“SEO for Bikers: How to Get Your Motorcycle Business Found Online”
Understanding the Basics of SEO What is SEO and Why It Matters So, you're running a motorcycle business, but do you know what SEO actually is? Search Engine Optimization, or SEO, is all about tweaking your website so it pops up in search engine results when folks are...
Digital Marketing & SEO for Bikers
Understanding Your Audience Identify Your Target Market When I first dove into digital marketing for bikers, I quickly realized that knowing who my audience is essential. Bikers come from all walks of life, and they often have specific preferences that influence their...
“How to Use Affiliate Marketing in the Motorcycle Niche to Earn Passive Income”
Finding Your Niche within the Motorcycle Community Understanding the Types of Motorcycles When diving into the motorcycle niche for affiliate marketing, the first step I took was to thoroughly understand the various types of motorcycles out there. From cruisers to...
“How to Build a Personal Brand as a Biker and Make Money Online”
Define Your Unique Biker Identity Find Your Niche When I first jumped into the biker scene, I realized there was more to riding than just hitting the open road. I had to figure out what makes me unique. Is it my love for vintage choppers, my passion for long-distance...
“Creating Motorcycle Content for Instagram: How to Build a Profitable Following”
1. Understand Your Audience Identifying Your Target Demographic Alright, folks, the first thing I've learned is that understanding your audience is crucial. You've got to know who's watching your content. Are they seasoned riders looking for advanced tips or newbies...
“Turning Your Love for Biking into a Podcast That Makes Money”
Finding Your Niche in the Biking Community Understanding Your Audience Every good podcast starts with understanding the audience. In my early days, I tried to cast a wide net, thinking everyone loves biking, right? Well, it turns out, not everyone's interested in...
“How to Make a Living as a Motorcycle Travel Blogger”
1. Finding Your Niche Define Your Unique Angle When I first got into motorcycle travel blogging, I realized that the key to standing out was to find my unique angle. Sure, there are tons of motorcycle blogs out there, but what could I offer that was different? I...
“The Best Blogging Platforms for Bikers Who Want to Share and Profit”
1. User-Friendly Platforms Choosing the Right Interface When I first dove into blogging, the sheer number of platforms nearly made my head spin. But here’s the deal: you want a platform that’s easy to navigate. If a platform feels like a maze, you’ll spend more time...
“How to Monetize Your Motorcycle Travel Blog and Grow a Following”
Understand Your Niche and Audience Finding Your Unique Voice When I first started my motorcycle travel blog, I realized the importance of carving out a niche. I wasn't just another rider; I had my own style and experiences to share. So, my journey began with...
“Turn Your Motorcycle Adventures Into a Money-Making YouTube Channel”
Finding Your Unique Niche Identifying Your Passion When I first thought about turning my motorcycle adventures into a YouTube channel, the first step was finding my unique niche. What do I love about riding? Is it the thrill of the open road, the breathtaking scenery,...
“Blogging from the Open Road: How Bikers Can Make Money with Their Story”
Finding Your Unique Voice as a Biker Understanding Your Journey Hey there, fellow road warriors! When I first decided to start blogging about my rides, I realized the essence of my journey was deeply personal. Each ride on the open road, with the wind in my face and...
“How to Start a Motorcycle Blog That Makes Money”
Hello fellow motorcycle enthusiasts! If you're reading this, you're probably wondering how to turn your passion for bikes into some solid cash through blogging. Trust me, I’ve been down that road, and I'm here to share my tips and tricks. Let's dive right into it!...
“Build and Sell a Biker Clothing Line Online from Scratch”
Understanding Your Niche Finding Your Target Audience First things first, you gotta know who you're selling to. The biker community is rich and varied—there are weekend riders, hardcore devotees, and everyone in between. Think about what they love, their interests,...
“Selling Custom Motorcycle Apparel: A Step-by-Step Guide”
Step 1: Identify Your Niche Understanding the Market First things first: you gotta know who you're selling to. The motorcycle world is huge, with tons of different subcultures. Are you targeting hardcore bikers, casual riders, or maybe even those who just appreciate...
“How to Source and Sell Motorcycle Gear Online”
Understanding the Market Identify Your Target Audience When I first dipped my toes into selling motorcycle gear online, one of the biggest things I learned was to truly understand who my customers were. Were they the casual weekend riders or hardcore enthusiasts?...
“Start Your Own Motorcycle Merchandise Business Online”
1. Identify Your Niche Understanding Your Audience Alright, let’s dive into the nitty-gritty of motorcycle culture. As I embarked on my journey of starting a motorcycle merchandise business, I knew I had to understand who I was catering to. The motorcycle community is...
“E-commerce for Bikers: Selling Leather, Helmets, and More”
Choosing the Right Products for Bikers Identifying Key Items As a biker, I've learned that the right gear can make all the difference. When I’m talking about leather jackets, helmets, and other essential items, it’s not just a choice—it’s about what enhances the ride....
“How to Build a Brand Around Your Biker Lifestyle and Sell Products Online”
Finding Your Niche in the Biker World Defining Your Unique Identity You know, every biker out there has their own story, their own style, and their own passion. To carve out your niche, you gotta dig deep and look at what makes you tick. Are you about the open road,...
“The Best Online Platforms to Sell Your Biker Accessories”
1. Etsy: A Marketplace for the Handmade and Unique Why Choose Etsy? Etsy is a haven for artisans and crafters looking to sell their handmade goods, and believe me, biker accessories fit right in. The platform offers a unique opportunity to reach customers who...
“Turning Your Biker Passion Into an E-commerce Empire”
Finding Your Niche in the Biker World Identifying Your Interests First off, finding your niche is like choosing the right ride. You gotta love what you sell. As a biker, I’ve always had a passion for gear, whether it’s flashy helmets or rugged jackets. Dig deep into...
“Selling Custom Motorcycle Parts and Accessories Online: A Guide for Bikers”
Understanding Your Niche Identifying Target Customers When I first dove into the world of selling custom motorcycle parts, one of my biggest lessons was to really know who I was trying to reach. You’ve got to get a grip on who rides what bike and why they’d want your...
“How to Start a Successful Online Store Selling Biker Gear”
Identify Your Niche in Biker Gear Understand Your Target Audience When diving into the world of biker gear, the first thing I realized was the importance of understanding who my customers were. Bikers are a passionate bunch; they live and breathe motorcycles. It's...
Selling Online + Biker Products
Understanding the Biker Community What Makes Bikers Unique? From my experience, the biker community is one of the most passionate groups out there. It's not just about the motorcycles; it’s a whole lifestyle. Bikers share a unique bond, formed through shared...
“The Road Less Traveled: Building an Online Business While Living the Biker Lifestyle”
Embracing the Biker Mindset Identifying Your Passion When I first kicked off my online business, I realized that my passion for riding could be more than just a hobby. I had to dig deep and figure out what excited me the most about it. Was it the open road, the...
“Online Hustles for Bikers: Turn Your Passion into Profit”
Start a Motorcycle Blogging Journey Finding Your Niche When I kicked off my blogging venture, I had no idea how important it was to find my niche. You want to write about something that gets you fired up! Is it the thrill of long rides, gear reviews, or maybe the DIY...
“Bikers and Blogging: How to Turn Your Motorcycle Adventures into a Profitable Blog”
Finding Your Niche in the Biking World Explore Your Passion When I first thought about blogging, I realized that the best angle for me was to focus on my passion - biking. There’s something about the rumble of the engine and the thrill of the open road that fires me...
“Side Hustles for the Biker Lifestyle: Making Money While You Ride”
Creating Motorcycle Content for the Online World Starting a Blog about Your Biking Adventures Starting a blog has been one of the most fulfilling experiences in my biker life. It’s like having a digital diary, but instead of just jotting down my thoughts, I get to...
“Digital Nomads on Two Wheels: The Best Online Jobs for Bikers”
Freelance Writing and Blogging Finding Your Niche When I first hit the road, I realized how important it was to carve out a niche in freelance writing. I mean, you can literally write about anything! But finding what sets you apart is key. Think about what you love,...
“Top 5 Ways Bikers Can Earn a Full-Time Living Online”
1. Starting a Motorcycle Blog Choosing Your Niche When I first thought about starting my motorcycle blog, I realized the importance of carving out a niche. The biker community is vast, and you might think every topic is covered—but trust me, there are always angles to...
“How Bikers Can Ride the Waves of the Digital Economy”
Embracing Digital Platforms Finding Your Niche When it comes to diving into the digital economy, the first thing I realized was the importance of finding your niche. As bikers, we have a passion that’s unique to us, whether it's customizing our ride or sharing our...
“Turning Your Passion for motorcycling into an Online Income Stream”
Building a Strong Online Presence Choosing the Right Platform When I first decided to turn my love for motorcycling into an online venture, I knew that choosing the right platform was key. There are tons of platforms out there like WordPress, Blogger, and social media...
“Kickstart Your Online Business: A Biker’s Guide to Digital Entrepreneurship”
Finding Your Passion and Niche Understanding What Drives You When I jumped into the digital entrepreneurship scene, one of the first lessons I learned was the importance of passion. Finding your passion isn’t just about what’s fun; it’s about tapping into what gets...
“From Open Roads to Online Hustles: How Bikers Can Make Money Online”
Exploring Your Passion for Bikes Identifying Your Niche First off, let’s talk about the importance of finding your niche. As a biker, you've likely got a heap of experiences and knowledge regarding motorcycles. My journey started when I realized that my love for...
‘Show why we’re better’: Papa John’s on moving beyond competing with its rivals on price
In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy of making its brands more “meaningful” to differentiate. Papa John’s is on a quest to create a “more meaningful brand” rather than compete...
Siemens: Our employees are brand influencers
While influencer marketing is a well-trodden path in B2C, tech giant Siemens thinks influencers should look a little different in the B2B world. Siemens considers its employees to be the brand’s “number one thought leaders”, according to Ophelie Janus. The tech...
LVMH ‘not giving up’ on brand investment despite weak sales
The luxury goods giant has committed to brand investment despite experiencing its first quarterly revenue decline since the pandemic. LVMH said it is “not giving up” and will “continue to invest behind brands” across stores, marketing, media and events after third...
‘A big moment’: Poundland extends digital transformation with rewards app launch
Poundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers. Poundland has launched a rewards app, Poundland Perks, as part of a £20m investment as it looks to better understand customers. It comes a year after the...
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement. Tesco Media is extending its retail media offering with a new measurement framework, which it claims will...
Growth requires investment’: New Nestlé CEO commits to upping marketing spend
The KitKat owner is investing “across [its] value proposition”, including increasing advertising spend, to win with consumers who are still extremely cost-conscious, its CEO said. Nestlé’s new CEO has underlined the importance of investment in brand and product...