by Rick Rose | May 9, 2025 | Marketing Articles
Understanding Schema Markup What Is Schema Markup? So, let’s kick things off by getting to grips with what schema markup actually is. In a nutshell, it’s code that you put on your website to help search engines understand your content better. Think of it as a...
by Rick Rose | May 8, 2025 | Marketing Articles
Understanding SEO Basics What is SEO? Okay, so let’s dive right in. Search Engine Optimization, or SEO, is the lifeblood of getting your motorcycle website out there. It’s about making your site more appealing to search engines like Google. Think of SEO as the...
by Rick Rose | Apr 26, 2025 | Marketing Articles
1. Define Your Audience and Niche Understanding Your Audience When I first kicked off my motorcycle podcast, I had to figure out exactly who was tuning in. Trust me, your audience matters more than you might think! Knowing their age, interests, and what they ride...
by Rick Rose | Apr 10, 2025 | Marketing Articles
Define Your Target Audience Understanding Your Riders First things first, who are your riders? I’ve found that before diving into list-building, it’s essential to know exactly who you’re aiming to reach. Are they weekend warriors, off-road enthusiasts, or...
by Rick Rose | Apr 6, 2025 | Marketing Articles
Utilizing Social Media Effectively Choose the Right Platforms When it comes to marketing your motorcycle e-commerce store, picking the right social media platforms is crucial. I’ve found that places like Instagram and Facebook work wonders for this niche....
