by Rick Rose | May 15, 2025 | Marketing Articles
Identifying Your Audience Understanding Rider Demographics One of the first things I’ve learned in advertising—especially for something as niche as motorcycles—is the importance of knowing your audience. You can’t just throw a random ad out there and hope for the...
by Rick Rose | Apr 18, 2025 | Marketing Articles
Crafting Attention-Grabbing Subject Lines Know Your Audience First off, knowing who you’re talking to is half the battle. I’ve learned that being aware of my audience’s preferences allows me to tailor my subject lines better. Motorcycle enthusiasts are a passionate...
