by Rick Rose | May 25, 2025 | Marketing Articles
Understanding Your Audience Identifying the Right Demographics In my experience, the first step is really getting to know who your audience is. It’s like, if you were at some bike rally, you wouldn’t want to be chatting up folks about scooters if they’re all Harley...
by Rick Rose | Dec 16, 2024 | Marketing Articles
Understanding Your Target Audience Identifying Your Niche So, first things first, understanding who you’re talking to is a game changer! For us motorcycle enthusiasts, this means pinpointing what type of bikers are out there. Are they casual riders, hardcore...
by Rick Rose | Dec 13, 2024 | Marketing Articles
Understanding Your Target Audience Create Detailed Buyer Personas To start, I believe it’s imperative to know who you’re talking to. Creating buyer personas helps you get inside the heads of your customers. Think about their age, interests, and, most...
by Rick Rose | Dec 6, 2024 | Marketing Articles
Understanding Your Audience Identify Your Target Market When I first dove into digital marketing for bikers, I quickly realized that knowing who my audience is essential. Bikers come from all walks of life, and they often have specific preferences that influence their...
